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Project Details


>Mission Statement

Film is a medium that can travel across boundaries of culture, economics and language. For those reasons, we believe in the compelling power of cinema to change lives, behavior and thinking.

Our reasons for tackling this subject matter include our desire to help the most people possible with a story about characters who transform adversity and discover the beauty of second chances.

Influences include Central Station, Rachel Getting Married, Frozen River and Winter’s Bone. These are similar budget films and stories about overcoming adversity; a crucial message for our current times.

>Global Market Opportunities

Isabella and Lucy is a film that can shed light on family crisis matters that are not usually dealt with in today′s genre films, that′s why our market goes worldwide.

Around the world, nearly all people have endured crisis points and transformations in their lives from tragedy, or know someone that is going through a similar situation.

This film will be a tool to help families work out their grief and to move forward; and to help them find options on how they can solve any kind of problem, as well as to be grateful with their lives as they are.

Our target is to get into European territories, the Latin markets and the English-speaking territories; our target age ranges are 20-50 year old males and females in urban centers and in a few key suburban markets with healthy independent film followers.

>Product Placement, Co-Branding and Co-Marketing

The producers are arranging product placement deals where the addition of a commercial product (beverage, cell phone, electronic device) can be seen or become a “hero” prop. The same can be said of Co-Branding and Co-Marketing ideas but in place of cash back to the production, mutual awareness of this film and their products are traded for exposure in both mediums – like the practice of hotels used as a set traded for film crew quarters and office space.

>Distribution

Isabella and Lucy will be distributed through many channels:

  • Film Festivals
  • Limited Theatrical
  • DVD
  • Broadcast
  • Foreign Sales
  • Alternative Distribution (Self-distribution)
  • Internet VOD
  • Cable VOD
>Comparisons

Isabella and Lucy is unique and though different from other films, here are a few films to compare budget and revenues.

Frozen River (2008) $5M $70,234 $1M
Winter’s Bone (2010) $13.8M $84,887 $2M
Blue Valentine (2010) $12.3M $193,738 $1M

Sources: Box Office Mojo, IMDB, The Numbers

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